01 / THE ORIGIN
First came the music.
Then came the business.
In 1994, Khato came home from North Carolina Central University for a weekend visit. During a session at Crazy A Studios, a young Brooklyn transplant named Giz walked in, heard the beat and started rhyming. The connection was immediate.
They built a name battling artists, performing live on radio and moving through clubs and shows across Charlotte, Montgomery County and North Carolina. When their music became involved with a soundtrack connected to a major filmmaker without a proper agreement, they hired an attorney—and learned that talent without protection was not enough.
“The artists needed ownership, contracts and somebody protecting the business.”
FUCK THE BULLSHITbecameFIRST THE BUSINESS